The 8 Most Effective Ways to Increase your Conversion Rate

For every 100 visitors, you can expect to only get 2 customers. And honestly, that’s a pretty good conversion rate.

Many sites only have a 0.1 to 0.2% conversion rate. That takes 1000 visitors to get 1 customer.

How do we improve our conversions so we can get more customers with the traffic we already have?

Were going to give you our best ways to improve conversion rates:

  1. Add a pop-up to your site
  2. Remove unnecessary form fields
  3. Add testimonials, reviews, and logos
  4. Remove distractions
  5. Make the initial step really easy
  6. Strengthen your CTA copy
  7. Add live chat to your site
  8. Add a point of purchase upsell

1. Add a pop-up to your site

According to a study by Sumo, the average conversion rate for all pop-ups is 3.09%. However, if you do it the right way, you can reach the top 10% of pop-ups which average a 9.28% conversion rate.

This one change will catapult your conversion rate.

Here are some quick tips for getting the highest conversion rate from them:

  • Try several offers (PDFs, premium content, different products, other free stuff) until you find a winner that you can feel right away
  • But a 30-second delay timer on the pop-up keeps users from being annoying
  • Make it easy to close the pop-up
  • Set a cookie so the pop-up only appears once per user. Most pop-up tools allow you to do this

This combination will give you a huge boost in conversions and keep the complaints to zero. You won’t annoy anyone and you get all the benefits.

2. Remove unnecessary form fields

Have you ever had the intention of filling out an online form, just to be scared away by too many required fields?

It’s one of the best ways to kill your conversion rate. Remove all unnecessary form fields, leaving only those that are essential to accomplishing your goal.

For each form field that we removed, signups can grow by about 10%.

Obviously, you can take this too far.

If your sales team doesn’t get all the lead info that they need to follow up, your signups could be super high but your close rate will be low.

To find the right balance between getting the critical lead info while keeping fields to a minimum. Just make sure every field plays a critical role. If not, remove it.

3. Add testimonials, reviews, and logos

No one wants to be the first person to use a product or service. So, you can put their mind at ease by providing testimonials and/or reviews from past customers. 

For homepages, you can also add a series of logos that instantly build trust with new visitors:

4. Remove distractions

There’s nothing worse than visiting a website that pulls you in too many directions.  

Your landing page should be clear, concise, and easy to navigate. If it’s not essential, don’t include it. Stick with what your visitors need to know and nothing else.

When possible, implement the following (and not much else):

  • Headline and subheadings
  • Benefits and features
  • Testimonial and/or reviews
  • Visual combined with context, which shows what you’re offering

There are other things to consider – such as a live chat box, social proof, and video (more on these below) – but the point remains the same: eliminate all distractions. You want your visitors to focus on your offer and nothing else. 

5. Make the initial step really easy

There’s a psychological principle that humans prefer to finish things that they start. 

So, when it comes to your offer, the first step should be extremely simple to complete. 

Instead of asking for an entire form to be filled out. simply request an email address to start. From there, you can provide the rest of the form in hopes of securing additional information. But even if you don’t, you still have the person’s email. 

The easier you make the initial step, the greater chance there is of your visitors taking action and following through to the end. 

6. Strengthen your CTA copy

Generic CTAs like “Sign up” and “Start trial” won’t give you the best conversion rates.

A few minutes spent improving the copy will give you an easy conversion rate win.

Start with a CTA that starts with the word “Yes.” It’s highly effective psychologically because it paints the offer in a positive light. Like this:

Try this formula: Yes, I want [your offer]!

It works a lot better than a generic CTA .

7. Add live chat to your site

Many visitors want to buy your service but are on the fence.

They have a lingering doubt or question that keeps them from taking that last step

Live chat tools are perfect for helping these folks.

Just like a pop-up, live chat tools are easy to add to any site and have an immediate boost to your versions.

8. Add a point of purchase upsell

While it doesn’t technically change conversion rates, it does increase revenue without any impact on your current funnel.

Immediately before a consumer completes their purchase, offer a similar product or service that can be added to the order with a single click.  

This one trick will lead to your average order value increasing by roughly 10 to 20%. 

You’ll want to experiment with different points of purchase upsells. One offer may fall flat, while another quickly boosts your average order value to 20%.

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