The ClientMore About Taylex Displays Ltd
Taylex Displays is a leading exhibition and displays specialist, they came to us for help improving their existing website, digital marketing assets, online branding materials, automate their overall digital marketing strategy and grow their digital presence.
We began by revamping the Taylex Displays website by improving on both the cosmetic design and user performance, we were able to do this without changing the current WordPress setup.
Following the completion of these initial improvements. We added video across the site pages, product and service pages for optimisation and usability, an Our Work section with image and video galleries to showcase Taylex’s impressive project work and a media section that feeds in from Taylex’s Instagram and Youtube feeds automatically along with many other tools aimed at making the user journey seamless and informative.
In order to create an automated marketing plan, we collated Taylex’s existing contacts and segmented them into specific lists using our CORE System. Segmenting these contacts has allowed us to run targeted email campaigns to prospects and visitors.
CORE is fully Integrated with the Taylex website, giving us specific performance reports on our marketing efforts and the collection of data through forms. A number of forms were implemented across the Taylex website, meaning we can add contacts is segmented lists automatically based on the interest of the website visitor. The Taylex sales team are instantly notified of any form submissions through Sharpspring and follow up tasks created to ensure the salesperson is fed lead data quickly and effectively, this forms part of our sales enablement strategy.
Our system also has a fully functional content calendar which allowed us to schedule automated social media posts. CORE is a powerful marketing automation and sales tool for Taylex and will play a significant part in sales and marketing plans now and in the future.
We achieved growth of around 40% organic traffic using ongoing onsite and offsite SEO strategy, 60% growth in client conversion from email marketing and social media strategy and PR.
Video Marketing has also played a key part in Taylex’s marketing strategy. Creation of project and brand-specific videos and Youtube growth has been a massive factor in the rapid growth of the Taylex brand online.
“Aside from high-quality developers and designers, what really made the difference working with Angry Apple was the amazing project management. I always felt confident everything was in hand and the results have been outstanding – what more can you ask for from a Digital Marketing Agency?”