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The Client

More About Symphony

Symphony, an Indian Multi-National Company with presence in over 60 countries is the world’s largest manufacturer of air-coolers. From inventions to innovations, energy responsibility to environment stewardship, Symphony is a market leader which has been providing comfort cooling to its customers for generations.

The massive supremacy of Symphony coolers in the residential, industrial and commercial segments has made the brand synonymous with ‘cooling’. 

The Shopify Website

We set about creating a slick and easy-to-use experience for the website, Shopify was the natural choice for Symphony, the global platform was well-placed to cope with the demands for cooling products.

We created a simple but effective layout that showcases the products and lifestyle imagery across the site. The payment integration links with SAGE for an easy internal order and delivery service.

Following the completion of the design. We began the build in a live staging area, allowing the client to view it in real-time. Symphony now has a bold, and high-quality website in place, with great imagery, videos, and content to showcase their impressive products.

Digital Marketing

In order to create an automated marketing plan, we collated Symphony’s existing contacts and segmented them into specific lists using our CORE System. Segmenting these contacts has allowed us to run targeted email campaigns to prospects and visitors.

CORE is fully Integrated with the website, giving us specific performance reports on our marketing efforts and the collection of data through forms. A number of forms were implemented across the website, meaning we can add contacts in segmented lists automatically based on the interest of the website visitor. The Symphony sales team are instantly notified of any form submissions through CORE and follow-up tasks are created to ensure the salesperson is fed lead data quickly and effectively, this forms part of our sales enablement strategy.

Our system also has a fully functional content calendar which allowed us to schedule automated social media posts. CORE is a powerful marketing automation and sales tool and will play a significant part in sales and marketing plans now and in the future.

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