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Latest News and Views from SharpSpring

  • What is AI (Artificial Intelligence) Marketing?
    by Harryson Pointdujour on January 12, 2022 at 7:46 pm

    It’s getting harder and harder to escape conversations about artificial intelligence (AI) and virtual reality (VR). For some, the concept of AI marketing might still feel too far off to implement in your day-to-day business practices. However, chances are you’re already using it regularly! AI marketing is the use of artificial intelligence to make automated The post What is AI (Artificial Intelligence) Marketing? appeared first on SharpSpring.

  • Great Email Marketing CTA Ideas
    by Lisa Rios on January 3, 2022 at 9:34 pm

    Do you ever get stuck in a call to action (CTA) rut when building emails? Or end up using the same call-to-actions over and over? It’s understandable. Especially when you find something that works, it’s hard not to lean into it. But today, we’re going to help you break out of the same old cycle. The post Great Email Marketing CTA Ideas appeared first on SharpSpring.

  • What is a Content Map?
    by Rebecca Wentworth on December 23, 2021 at 6:22 pm

    As a marketer, you know the importance of great content. A value-driven content marketing strategy is the bread-and-butter of effective inbound marketing. That said, you can always have too much of a good thing. Publishing a high volume of content merely to attract traffic is as risky as not publishing at all. The beauty of The post What is a Content Map? appeared first on SharpSpring.

  • The Current State of Email Marketing for Agencies
    by Kim Jamerson on December 20, 2021 at 12:08 pm

    When it comes to email marketing for agencies today, most agree that an effective email marketing program is critical to the success of their marketing strategy. It’s exciting to see many agencies viewing email marketing strategies as vital to their overall program due to how email has evolved. Recently, the trend in email marketing has The post The Current State of Email Marketing for Agencies appeared first on SharpSpring.

  • Data-Driven Marketing (from the Agency Marketer’s Perspective)
    by gary on December 13, 2021 at 8:11 pm

    Has marketing ever existed without data? Even in the days of traditional marketing, brands would survey customers and test audiences. Digital marketing took those old methods, flipped them on their heads, and amplified them. Marketers no longer have to set up surveys or request feedback to understand the customer journey. Instead, many are logging into The post Data-Driven Marketing (from the Agency Marketer’s Perspective) appeared first on SharpSpring.

  • Three SEO Tactics to Leave Behind in 2022
    by Rebecca Wentworth on December 3, 2021 at 8:51 pm

    As we approach the new year, we’re all looking for ways to do something new and become better. If you’re still working on your SEO resolutions, here are three ideas on how to improve your SEO tactics to make your strategy more up-to-date and effective next year: 1. Don’t Create Content Just Because It Is The post Three SEO Tactics to Leave Behind in 2022 appeared first on SharpSpring.

  • 8 Marketing Challenges for Small Businesses
    by Rebecca Wentworth on December 1, 2021 at 7:52 pm

    It’s no secret that small businesses face a plethora of challenges. If you started your own business, you were probably faced with lots of “I could never do that” statements from friends and family. And they might be right! According to the U.S. Bureau of Labor Statistics, about 20% of U.S. small businesses fail before The post 8 Marketing Challenges for Small Businesses appeared first on SharpSpring.

  • Revenue Rockstars Advice from Sheena Graham and Marnie Ochs-Raleigh
    by Lisa Rios on November 29, 2021 at 9:23 pm

    The Revenue Rockstars Series continued with a live-streamed session from SharpSpring Agency Partners Marnie Ochs-Raleigh and Sheena Graham entitled, “In the Winds of Change, Marketers Rise: How Rock Stars Roll with Change to Unlock Revenue.” In this article, you’ll get expert advice from the Agency Partner Panel, and we’ll outline some of the key highlights The post Revenue Rockstars Advice from Sheena Graham and Marnie Ochs-Raleigh appeared first on SharpSpring.

  • Ultimate Guide to Email Marketing Frequency
    by Kim Jamerson on November 23, 2021 at 2:01 pm

    Email Marketing Frequency Best Practices These days, email marketers of every kind know the importance of keeping in touch with your target audience. To stay top-of-mind, you must regularly email your list. But what constitutes “regular”? How many emails is too many — or too few? Email marketing frequency requires a delicate balance, as your The post Ultimate Guide to Email Marketing Frequency appeared first on SharpSpring.

  • Video SEO: How to Optimize Your Videos for Search
    by Rebecca Wentworth on November 17, 2021 at 1:42 pm

    Videos are becoming major marketing assets. They can get your products noticed by a wider audience, build your brand awareness and bring in sales. This is why understanding video SEO is so helpful to modern marketers. Youtube is one of the largest marketing channels out there with two thirds of shoppers using it to find The post Video SEO: How to Optimize Your Videos for Search appeared first on SharpSpring.