Latest News and Views from SharpSpring

  • Inbound Marketing Strategies for Agencies, Part 2
    by Elsbeth Russell on March 18, 2020 at 9:18 pm

    Inbound Marketing Strategies That Work To demonstrate their ability to best serve their clients, agencies should adopt inbound marketing strategies that double as a portfolio. No prospective client will believe that an agency can help them with their content or sales if the agency’s tactics don’t build value. However, agencies usually serve a slightly broader The post Inbound Marketing Strategies for Agencies, Part 2 appeared first on SharpSpring.

  • Inbound Marketing Strategies for Agencies, Part 1
    by Elsbeth Russell on March 13, 2020 at 8:56 pm

    As a marketing agency, your primary goal is to sign people up for your services. How can you cut through the noise and demonstrate to potential clients that you’re the best choice? In an age of media oversaturation and endless advertising, traditional marketing approaches tend to have a low ROI. It’s important to figure out The post Inbound Marketing Strategies for Agencies, Part 1 appeared first on SharpSpring.

  • Why Your Landing Page Didn’t Convert
    by Rebecca Wentworth on March 13, 2020 at 11:46 am

    Tips for Better Landing Page Conversion Guest Blog from SharpSpring Partner Jacob Baadsgaard of Disruptive Advertising Landing pages are great. They’re the ideal way to deliver focused, relevant content. I’ve been using them since before “landing page” became an official marketing term and I’m a big believer in the power of a good landing page. The post Why Your Landing Page Didn’t Convert appeared first on SharpSpring.

  • Top Email Marketing Trends for 2020
    by Jamie Embree on March 6, 2020 at 4:47 pm

    Despite what you may have heard, email isn’t going anywhere anytime soon. In fact, the use of email messaging is on the rise and shows no sign of slowing down. As of 2020, there are more than 3.7 billion email users around the world, and that number is expected to grow to 4.4 billion by The post Top Email Marketing Trends for 2020 appeared first on SharpSpring.

  • 6 Content Marketing Tips to Take Your Digital Marketing to the Next Level
    by Rebecca Wentworth on March 4, 2020 at 9:37 pm

    As the digital age continues to evolve, one thing remains constant: great content remains vital to making an impact with digital marketing. If you want to take your digital marketing to the next level and drive leads with your inbound marketing strategy, you need to work smart and ensure that you’re connecting with target audiences The post 6 Content Marketing Tips to Take Your Digital Marketing to the Next Level appeared first on SharpSpring.

  • Why Our Agency Left HubSpot and Chose SharpSpring
    by Rebecca Wentworth on March 3, 2020 at 3:44 pm

    Why We Chose SharpSpring, Guest Blog from SharpSpring Partner Mike Stanczyk of Wallfrog Marketing Agency At Wallfrog, our passion is helping businesses get out of a rut before it’s too late. We’ve seen too many companies go out of business because they did not embrace change or use the tools they had available to help The post Why Our Agency Left HubSpot and Chose SharpSpring appeared first on SharpSpring.

  • Omnichannel Marketing Automation Strategy: What It Is and How It Works
    by Kathleen Davis on February 27, 2020 at 3:09 pm

    Omnichannel marketing automation is a term that seems to be popping up everywhere these days. But with all the industry jargon floating around, you may find yourself wondering exactly what it means. Never fear! We’re about to break down for you what an effective omnichannel marketing automation strategy looks like and how you can make The post Omnichannel Marketing Automation Strategy: What It Is and How It Works appeared first on SharpSpring.

  • 2020 Tips: Creating a More Engaging Call to Action
    by Katrina McAfee on February 26, 2020 at 4:37 pm

    When thinking about how to write a call to action, consider the following. Have you ever seen a sign spinner? You know, those people on the side of the road or in a parking lot, holding up a big flashy sign and spinning it around, all day long? These are a great starting point when The post 2020 Tips: Creating a More Engaging Call to Action appeared first on SharpSpring.

  • Factors to Consider When Conducting Competitive Analysis
    by Rebecca Wentworth on February 25, 2020 at 4:10 pm

    Trying to stay one step ahead of the competition can be time consuming, but it’s necessary for your company to grow. This is why properly conducting competitive analysis in marketing is so important. It will help you identify who your competitors are, what strengths and weaknesses they have and whether or not they pose a The post Factors to Consider When Conducting Competitive Analysis appeared first on SharpSpring.

  • Managing Customer Expectations: How to Improve the Client-Agency Relationship
    by Elsbeth Russell on February 24, 2020 at 7:55 pm

    When it comes to cultivating a long-lasting client-agency relationship, it may not always go as smoothly as you’d hope. No agency is perfect, managing customer expectations is tough, and every agency runs into a difficult client from time to time, as well. Not every business relationship is meant to have a permanent shelf life. It’s The post Managing Customer Expectations: How to Improve the Client-Agency Relationship appeared first on SharpSpring.