Latest News and Views from SharpSpring

  • 5 Tips for Selling SaaS Products
    by Kim Jamerson on January 6, 2021 at 2:49 pm

    Selling software as a service does not need to be difficult! If you’re finding yourself at a loss, or just need some tips for how to sell SaaS products, you’re in luck. Keep reading, as this blog will provide you with some tried and true SaaS selling techniques to incorporate into your digital marketing strategy. The post 5 Tips for Selling SaaS Products appeared first on SharpSpring.

  • 6 Steps to Better Utilize Your CRM System
    by Naseem Shah on December 29, 2020 at 7:28 pm

    When it comes to storing customer data for personalized marketing, businesses need a solid Customer Relationship Management (CRM) system in place. Tasked with keeping track of phone numbers, email addresses, previous purchases and other vital information, a good CRM system will eliminate a lot of time-consuming tasks. Plus, it will allow you to keep all The post 6 Steps to Better Utilize Your CRM System appeared first on SharpSpring.

  • Top 3 Marketing Automation Benefits
    by Elsbeth Russell on December 24, 2020 at 3:13 pm

    Taking an active role in the marketing for your agency or business is a critical part of attaining success. With competition fiercer than ever in just about every industry, you simply can’t rely on a philosophy of “if you build it, they will come.” However, the need to take ownership of your marketing efforts doesn’t The post Top 3 Marketing Automation Benefits appeared first on SharpSpring.

  • How to Choose Your Digital Marketing Tools
    by Jamie Embree on December 22, 2020 at 3:53 pm

    Making the most of your digital marketing efforts starts with selecting the right tools. Digital marketing works best when all of your efforts are synchronized across channels and when they don’t require time-intensive manual processes every time you want to launch a new campaign. That’s why it’s important to choose the right marketing tools for The post How to Choose Your Digital Marketing Tools appeared first on SharpSpring.

  • Demand Generation Strategies & Tools for 2021
    by Kim Anchors on December 17, 2020 at 3:13 pm

    In business, whether it’s B2B or B2C, the ultimate goal is to create demand, delight customers, and have them coming back for more. And sparking interest is the first step to success. This blog will serve as a helpful guide to demand generation strategies and will provide you with all the steps necessary to help The post Demand Generation Strategies & Tools for 2021 appeared first on SharpSpring.

  • Agency Acceleration Advice from The Future of Agencies with Seth Godin
    by Rebecca Wentworth on December 15, 2020 at 3:53 pm

    The SharpSpring Agency Acceleration Series features a curated lineup of some of the top influencers in digital marketing. We could not be more excited about the awesome group of great minds we were lucky enough to pull together for this fun and informative agency-focused series. The free series is made up of 14 unique web The post Agency Acceleration Advice from The Future of Agencies with Seth Godin appeared first on SharpSpring.

  • Guide to Competitor Analysis in 2021
    by Naseem Shah on December 15, 2020 at 2:12 pm

    The best way to build a marketing strategy that stands out from the competition is to understand what your competitors are doing. Conducting a competitor analysis gives you and your clients the insight needed to develop digital marketing that delivers results. As an agency, you want to help your clients set themselves apart. It’s easy The post Guide to Competitor Analysis in 2021 appeared first on SharpSpring.

  • How Omnichannel Marketing Automation is Changing the Industry
    by Jamie Embree on December 10, 2020 at 6:17 pm

    An omnichannel marketing automation strategy is a major part of the future of online business. Omnichannel marketing ensures that all of your digital and in-store efforts provide the same level of user experience and adhere to your brand guidelines.With an omni-channel strategy, customers enjoys a seamless shopping experience across modes: From a computer or smart The post How Omnichannel Marketing Automation is Changing the Industry appeared first on SharpSpring.

  • Agency Acceleration Advice from Work Less + Earn More with Karl Sakas
    by Rebecca Wentworth on December 8, 2020 at 7:54 pm

    The SharpSpring Agency Acceleration Series features a curated lineup of some of the top influencers in digital marketing. We could not be more excited about the awesome group of great minds we were lucky enough to pull together for this fun and informative agency-focused series. The free series is made up of 14 unique web The post Agency Acceleration Advice from Work Less + Earn More with Karl Sakas appeared first on SharpSpring.

  • 5 Types of Emails to Improve Customer Retention in 2021
    by Elsbeth Russell on December 8, 2020 at 6:00 pm

    Acquiring new customers is always important, and retaining those customers is vital to growing your brand. Your email marketing campaigns need to effectively hook your target audience and keep them coming back for more. Here are five types of customer retention emails that can help you meet your goals in 2021. 1. Welcome Emails When The post 5 Types of Emails to Improve Customer Retention in 2021 appeared first on SharpSpring.