Latest News and Views from SharpSpring

  • SharpSpring Stands with the Black Community
    by Teresa Gordon on June 3, 2020 at 6:46 pm

    The post SharpSpring Stands with the Black Community appeared first on SharpSpring.

  • How to Measure Marketing Automation Success
    by Katrina McAfee on June 1, 2020 at 4:31 pm

    Marketing automation is a highly effective way to give your audiences the personal, consistent communication they crave. No matter what stage of the sales funnel they may be in, content helps prospects make decisions and become customers. However, if you aren’t tracking your efforts, you might not be making the most effective use of your The post How to Measure Marketing Automation Success appeared first on SharpSpring.

  • How to Measure Email Marketing Success
    by Rebecca Wentworth on May 26, 2020 at 9:21 pm

    While digital channels are constantly evolving and new outlets keep popping up, email consistently remains the marketing outlet with the highest ROI. Whether it’s because of near-universal adoption, the potential to create personalized dynamic content that meets specific user needs, or the simplicity of email marketing automation, this channel engages leads and helps them convert The post How to Measure Email Marketing Success appeared first on SharpSpring.

  • How to Measure Social Media Success
    by Elsbeth Russell on May 22, 2020 at 6:33 pm

    When it comes to social media marketing, it may seem like every competitor out there is trying to grab your customers’ attention. While it may seem a bit daunting at first, gaining traction on social media doesn’t have to be difficult if you know which key performance indicators (KPI) to look at. By understanding volume, The post How to Measure Social Media Success appeared first on SharpSpring.

  • How to Measure Landing Page Success
    by Kim Anchors on May 20, 2020 at 8:00 pm

    Landing pages are a critical element of marketing automation, but do you know how to measure landing page success? Landing pages give you the chance to control the message your prospects receive when they click through on an email, social media post or another conversion point. However, if your landing pages aren’t built to maximize The post How to Measure Landing Page Success appeared first on SharpSpring.

  • 4 Digital Trends Every Designer Should Know
    by Rebecca Wentworth on May 19, 2020 at 7:15 pm

    Digital Design Trends to Know (for 2020 and Beyond) Digital design trends are always changing and developing. For a digital product agency and individual designers to remain successful, they need to stay on top of these developments, incorporating the latest trends into their own work. The following are specific examples of design trends worth paying The post 4 Digital Trends Every Designer Should Know appeared first on SharpSpring.

  • What You Need to Know About Content Marketing
    by Katrina McAfee on May 15, 2020 at 4:31 pm

    With the Digital Age in full swing, conventional marketing tactics have fallen by the wayside. Consumers have gotten tired of seeing sales pitches everywhere they turn. So, instead of using outbound marketing techniques that can be perceived as disruptive and annoying, many leading brands have switched to content marketing. What is Content Marketing? When you The post What You Need to Know About Content Marketing appeared first on SharpSpring.

  • Help Clients Increase Sales During the Downturn – An Agency Q&A
    by Rebecca Wentworth on May 14, 2020 at 8:19 pm

    How one agency helped a client double monthly sales during COVID-19 social distancing SharpSpring partner agency Robert McInnis Consulting shared a recent client success story that warms our hearts and provides key insight into how business owners and managers are adapting to “the new normal” we’re all living through. Get ready to hear straight from The post Help Clients Increase Sales During the Downturn – An Agency Q&A appeared first on SharpSpring.

  • Should You Leverage a Sales & Marketing Platform?
    by Jamie Embree on May 13, 2020 at 9:05 pm

    As you manage your brand, you’ve probably noticed just how many moving parts there are. You need to consistently offer customers and leads opportunities to engage with your brand and gather information, whether that’s through social media, email, search engines or by directly reaching out to your sales and support team. With so many communication The post Should You Leverage a Sales & Marketing Platform? appeared first on SharpSpring.

  • Top Tips for Clients During & After Lockdown
    by Rebecca Wentworth on May 4, 2020 at 7:28 pm

    Einstein said “In the midst of every crisis, lies great opportunity,” and while cutting through the uncertainties of this particular crisis may seem challenging, but many businesses are going to come through in good shape and some will even find new ways to flourish. And providing tips for clients looking to fall in the latter The post Top Tips for Clients During & After Lockdown appeared first on SharpSpring.