Latest News and Views from SharpSpring

  • Successful Email Marketing Campaigns
    by Elsbeth Russell on August 7, 2020 at 5:23 pm

    If done correctly, email is one of the most effective — and most efficient — ways to reach your potential customers. But if done improperly, your email won’t stand out in a cluttered inbox, the lead will not open it, or you can even lose a subscriber.No pressure, right?Check out this stat: In 2019, there The post Successful Email Marketing Campaigns appeared first on SharpSpring.

  • Our Agency Acceleration Series… Much More Than Just Some Fancy Speakers
    by Elsbeth Russell on August 5, 2020 at 7:29 pm

    Today’s an exciting day for SharpSpring – and we hope you’re excited to hear what we have in store for marketing agencies, too. We’re celebrating the launch of our Agency Acceleration Series, featuring some of the biggest names in digital marketing. The free web series kicked off at noon ET with a livestreamed session hosted The post Our Agency Acceleration Series… Much More Than Just Some Fancy Speakers appeared first on SharpSpring.

  • 5 Tips for Creating a B2B Demand Generation Strategy
    by Katrina McAfee on August 4, 2020 at 4:48 pm

    Driving interest in a product or service can seem like a daunting task, but it actually doesn’t have to be complicated. With the right B2B demand generation strategy, you’ll soon find yourself swimming in clients!In this blog, get ready to learn more about what B2B demand generation is — and how to utilize it in The post 5 Tips for Creating a B2B Demand Generation Strategy appeared first on SharpSpring.

  • Why You Need a Marketing Automation Agency and How to Choose One
    by Elsbeth Russell on July 30, 2020 at 5:53 pm

    With the constantly evolving language of digital marketing, business owners and marketing teams must be able to adapt quickly. But the danger of speed is that too much of it can lead to miscommunication, overspending and even the duplication of tasks. To avoid frustrating complications and unnecessary delays, it’s smart to incorporate marketing automation into The post Why You Need a Marketing Automation Agency and How to Choose One appeared first on SharpSpring.

  • Qualified Leads vs. Unqualified Leads
    by Kim Anchors on July 28, 2020 at 5:38 pm

    Even with the help of the latest advancements in marketing automation technology, lead generation can still seem fruitless if your leads aren’t actually converting. An important step before chasing down a lead is to effectively differentiate between qualified leads vs. unqualified leads. Understanding Qualified Leads vs. Unqualified Leads A qualified lead is a prospect with The post Qualified Leads vs. Unqualified Leads appeared first on SharpSpring.

  • How to Optimize Email Campaigns
    by Cassandra Garcia on July 23, 2020 at 2:14 pm

    Email campaigns are an essential part of any good marketing strategy, but they are only effective when they are well-thought-out. Effective businesses consistently optimize email campaigns; emails sent just for the sake of having an email marketing campaign can end up with poor user engagement or worse — your emails could be sent straight to The post How to Optimize Email Campaigns appeared first on SharpSpring.

  • Client Prospecting: Best Sales Prospecting Methods To Use
    by Katrina McAfee on July 21, 2020 at 11:46 am

    When you think of prospecting, the first thing that pops into your head may be searching for gold. And while we’re not operating in the Old West, the way miners searched for gold is actually somewhat similar to modern-day sales and client prospecting.The concept of prospecting clients basically means focusing on locating hot leads and The post Client Prospecting: Best Sales Prospecting Methods To Use appeared first on SharpSpring.

  • Understanding Click Funnels vs. Sales Funnels
    by Jamie Embree on July 16, 2020 at 1:10 pm

    Creating an effective sales strategy requires you to know your customer journey inside and out. Using models like sales funnels and click funnels can help you build the path you want your customers to take on their way from prospect to buyer. In this post, we will highlight the differences between click funnels vs sales The post Understanding Click Funnels vs. Sales Funnels appeared first on SharpSpring.

  • Sales Automation 2020 Guide
    by Kim Jamerson on July 14, 2020 at 2:00 pm

    If there’s one thing that every business can benefit from, it’s sales automation. That may sound like a big statement to make, but trust us, it’s true! If done correctly, sales automation can: Standardize and automate your sales process Enhance your CRM Save time by automating and streamlining repetitive tasks Automate meeting scheduling and followup The post Sales Automation 2020 Guide appeared first on SharpSpring.

  • What is Content Automation? The Definition and Benefits
    by Koertni Adams on July 9, 2020 at 1:30 pm

    Automated processes were invented to make life easier. Whether it’s an automatic mixer for expedited baking or power windows on your vehicle, automation takes repetitive, often tedious tasks and simplifies them for your convenience. So what is content automation when it comes to marketing and online strategy? In basic terms, content automation is the use The post What is Content Automation? The Definition and Benefits appeared first on SharpSpring.