Latest News and Views from SharpSpring
- 6 Content Marketing Lessons to Use in 2023by Rebecca Wentworth on 11 January 2023 at 4:30 PM
As a business community, we’ve faced several unprecedented years that shook how we did business and how we lived our lives. Although 2022 had us returning to some aspects of normalcy, it still was not an exception. Even though we’ve eased back into a pre-pandemic world, consumer behaviors and wants have changed. 2022 gave marketers The post 6 Content Marketing Lessons to Use in 2023 appeared first on SharpSpring.
- 9 Copywriting Best Practices for Converting More Usersby Rebecca Wentworth on 20 December 2022 at 9:59 PM
The value of copywriting is not to be underestimated. According to an older Nielsen Norman Group, users typically decide whether to explore a website or leave within their first 10 seconds of browsing. If you’re utilizing copywriting best practices and your copy holds their attention for that long, you have another 20 seconds to convince The post 9 Copywriting Best Practices for Converting More Users appeared first on SharpSpring.
- Why Agencies Should Join TikTokby Lisa Rios on 9 December 2022 at 8:25 PM
TikTok has shaken up the social media game with its addictive videos and ultra-casual vibes. Because it’s so popular with kids and young adults, many businesses assume TikTok is irrelevant to their marketing strategy. After all, it’s just for silly dances and funny animal videos, right? Not at all. TikTok is projected to reach more The post Why Agencies Should Join TikTok appeared first on SharpSpring.
- 10 Customer Success Metrics to Keep Your Team Motivated and Customers Loyalby Rebecca Wentworth on 22 November 2022 at 8:43 PM
How do you measure your business’s success? Your sales and revenue are the most obvious metrics. However, focusing on those could leave you chasing the wrong targets. After all, large sales numbers don’t necessarily translate to higher profit. You may be spending a lot to get those sales. And if you focus on lead generation The post 10 Customer Success Metrics to Keep Your Team Motivated and Customers Loyal appeared first on SharpSpring.
- Starting a Blog for Your Business: Checklistby Rebecca Wentworth on 10 November 2022 at 2:47 PM
Lots of businesses set up blogs without any planning behind the effort. But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. They have no The post Starting a Blog for Your Business: Checklist appeared first on SharpSpring.
- What Makes a Successful Social Media Strategy?by Rebecca Wentworth on 14 October 2022 at 4:23 PM
A solid social media strategy is essential to making sure that your social media marketing efforts are aligned with the rest of your marketing strategy. Consistency is key. There are many different approaches, styles, and layouts for a social media strategy. Would you be surprised if I told you that nothing about social media is The post What Makes a Successful Social Media Strategy? appeared first on SharpSpring.
- Bad Year: Zuckerberg’s Wealth Plummets $71Bby Lisa Rios on 10 October 2022 at 4:10 PM
We’ve all had a bad year, but not many of us can relate to Meta Platforms CEO Mark Zuckerberg’s year, as his wealth has been cut by $71 billion this year. Facebook, rebranded as Meta in 2021, is down approximately 57% this year. Meta’s business is changing rapidly and implementing a strategy to innovate and The post Bad Year: Zuckerberg’s Wealth Plummets $71B appeared first on SharpSpring.
- Apple’s iPhone 14 Launch Focuses on Customer Retentionby Rebecca Wentworth on 20 September 2022 at 4:09 PM
The iPhone’s new features include the Always-On display, the first-ever 48MP camera on iPhone, Crash Detection, Emergency SOS via satellite, and an innovative new way to receive notifications and activities with the Dynamic Island. Sound impressive? It is! And a line from the Apple press release gives insight into the primary target of the iPhone The post Apple’s iPhone 14 Launch Focuses on Customer Retention appeared first on SharpSpring.
- How to Create an Effective Email Outreach Strategyby Rebecca Wentworth on 15 September 2022 at 8:24 PM
Creating an effective email outreach strategy is something any business investing in digital marketing will have to face. Whether it’s for lead generation or nurturing, or for influencer marketing and link building, reaching out to people via email is an integral part of any marketing strategy. And yet, it can sometimes feel a bit discouraging. The post How to Create an Effective Email Outreach Strategy appeared first on SharpSpring.
- 6 Things All SMB Websites Need to Succeedby Lisa Rios on 9 September 2022 at 2:54 PM
What role does your small business’s website serve? Is it a digital business card? A 24/7 salesperson? A page that comes up when someone Googles your name? What exactly do SMB websites need to include in order to best help boost your business? Your site’s specific function will, of course, depend somewhat on your industry The post 6 Things All SMB Websites Need to Succeed appeared first on SharpSpring.