Latest News and Views from SharpSpring

  • Why Improving Your Local SEO Matters
    by Rebecca Wentworth on January 27, 2020 at 1:00 pm

    It’s no secret that SEO is important to ensure your business gains traction with customers via organic traffic. What is less well understood is that there are multiple types of SEO, and each of them are vital to help your brand reach the customers who are looking for your specific products and services. In other The post Why Improving Your Local SEO Matters appeared first on SharpSpring.

  • Marketing Interns: How to Create a Mutually Beneficial Internship
    by Kim Anchors on January 24, 2020 at 7:46 pm

    Whether you’re a small business just starting to get your feet wet in marketing or you have a full-fledged marketing and creative department, you can benefit from adding a motivated marketing intern to your team. Marketing interns can help your team tackle a wide range of entry-level tasks that might otherwise bog down more experienced The post Marketing Interns: How to Create a Mutually Beneficial Internship appeared first on SharpSpring.

  • 2020 Tips: Developing Buyer Personas
    by Katrina McAfee on January 23, 2020 at 9:53 pm

    If you work in marketing, you probably hear a lot about optimizing the customer experience, tracking buyer journeys and identifying decision-making factors and/or paths to purchase. But what about developing buyer personas? You might be trying to identify key points to offer marketing liaisons or better understand when a sales team needs to get involved The post 2020 Tips: Developing Buyer Personas appeared first on SharpSpring.

  • How to Use A/B Testing in Digital Marketing Strategy
    by Jamie Embree on January 22, 2020 at 6:44 pm

    Too many marketers have low conversion rates. This is often because of a poor call to action, poorly optimized landing pages or a lack of effective pop-ups. It is also a result of many marketing professionals failing to properly utilize A/B testing in digital marketing strategy. The reason for this usually comes down to simply The post How to Use A/B Testing in Digital Marketing Strategy appeared first on SharpSpring.

  • Tips for 2020: 10 Key Traits of Top Digital Marketers
    by Rebecca Wentworth on January 21, 2020 at 6:21 pm

    Who are the industry’s top digital marketers and what makes them so successful? That’s the question that researchers at Fractl set out to answer when they employed IBM Watson’s Personality Insights capabilities to analyze the Twitter feeds belonging to some key marketing leaders. Their analysis has identified ten key traits that set these marketing leaders The post Tips for 2020: 10 Key Traits of Top Digital Marketers appeared first on SharpSpring.

  • 12 Tips to Gain More Email Subscribers
    by Elsbeth Russell on January 21, 2020 at 6:09 pm

    Online marketers rely on their email subscriber lists for continued online success. But building up a large list of responsive email subscribers is the hardest part, especially for new marketers. So, if you are struggling to gain more email subscribers and build your lists, this post is perfect for you. Read on for some tried-and-true The post 12 Tips to Gain More Email Subscribers appeared first on SharpSpring.

  • What is Multicultural Marketing? Why it Matters in 2020 and Beyond
    by Naseem Shah on January 17, 2020 at 7:39 pm

    As marketing tactics become more sophisticated and competition for audience attention becomes more and more fierce, it’s more critical than ever to demonstrate an understanding of what your audience is looking for. This goes beyond demonstrating the value of your product — you also need to show an in-depth understanding of multicultural marketing and of The post What is Multicultural Marketing? Why it Matters in 2020 and Beyond appeared first on SharpSpring.

  • Tips for 2020: Choosing the Right Influencers to Work with Your Brand
    by Katrina McAfee on January 15, 2020 at 3:30 pm

    When it comes to engagement with external partners to promote your brand, choosing the right influencers can be vital. With a built-in audience of followers and fans, social media influencers have the ability to plug your products with an honest opinion that holds sway over your potential customers. Learning how to find influencers and collaborating The post Tips for 2020: Choosing the Right Influencers to Work with Your Brand appeared first on SharpSpring.

  • Chatbots Improve User Experience on Your Website
    by Jamie Embree on January 10, 2020 at 9:23 pm

    As artificial intelligence (AI) becomes more accessible for small businesses, many are turning to chatbots to improve user experience and automate communication with prospects. Google has roughly 1 billion voice-enabled devices in the market currently. That means one in seven people worldwide has likely interacted with a bot, whether they realize it or not. For The post Chatbots Improve User Experience on Your Website appeared first on SharpSpring.

  • Mobile User Experience: Trends for 2020
    by Rebecca Wentworth on January 7, 2020 at 7:02 pm

    Mobile user experience will become more important than ever in 2020. A recent estimate from Statista indicates that the number of online shoppers will grow to more than 230 million by 2021; it’s vital to reflect the most recent trends in your mobile ux. For online businesses, it’s crucial to focus on user experience trends (also referred The post Mobile User Experience: Trends for 2020 appeared first on SharpSpring.