CASE STUDY
Project: Totally Vapour
Sector: E-Commerce
What We Achieved:
OVER 300 KEYWORDS IN THE TOP 10 OF GOOGLE!
OVER 40K WEBSITE VISITORS PER MONTH!
%
INCREASE IN MONTHLY REVENUE
Background:
We started working with Totally Vapour a few months after they launched, they approached us for guidance on the best way to drive traffic to this newly built e-commerce website.
Due to marketing regulation advertising regulations across Google Ads and Facebook restricting advertising for vape products, we set about implementing a flexible marketing retainer with a key focus on SEO and organic growth Strategy.
CORE Platform
Using our CORE Marketing Automation platform we setup data capture and customer data imports to build a solid opted-in data list and started email marketing strategies across the database, this is aligned with a targeted and automated Social Media strategy aimed to increase online revenue streams and add value to the business and brand as a whole.
Objectives:
To increase month on month organic traffic and sales for vape products.
What We Did:
Keyword Research
We first conducted keyword research related to the company’s generic terms and brands on sale. Data was limited due to the nature of the product, but our discovery led to high-volume traffic keywords related to disposable vapes and in particular the brand Elf Bars.
This was to be our starting focus: Target Elf Bar-related keywords
Website Audit
After developing our list of target keywords, we carried out a web page audit of the designated product page. We redesigned key pages to improve conversion and Our technical team then fixed any recommended changes in terms of technical fixes related to load speed and page load optimisation.
On-Page SEO
From the technical aspects we moved on to look at the on-page aspects in the form of optimising the following:
- Meta Titles & Descriptions
- Optimising Images
- Url Optimisation
- Internal Links
- Content
Off-Page SEO
Next, we began a well-planned and executed link-building strategy to significantly enhance a company’s online presence and drive organic growth:
- Increase the domain’s overall authority.
- Increase the number of high-quality backlinks to the website.
- Improve the offsite anchor text towards target keywords.
- Drive more referral traffic to the site.
- Establish the brand as an authority online.
The Proof:
Google Analytics and WooCommerce reports show the correlation between increased traffic and revenue. Initially targeting the keyword “Elf Bar”, we achieved a consistent top 3 position for the search term Elf Bar Flavours. With a search volume of 27K a month, we saw a massive increase in website traffic to the targeted Elf Bar Disposable vape page.
We then got to work increasing the website overall domain authority with strong backlink building and began to add more and more branded and non-branded keywords to Totally Vapour’s overall strategy. So far we now have over 350 top ten ranking keywords in Google!
Cross Selling & Impact on Business:
Increased sales have allowed Totally Vapour to capture more customer data linking into our CORE CRM Platform, helping to grow email marketing lists. As a result, they are now starting to see an increase in email marketing revenue due to communicating with a more engaged audience (previous buyers being made aware of other relevant products and services).
CORE also has an Automated Social Media calendar which has helped increase brand awareness, followers and revenue.
From the very beginning, Angry Apple conducted a comprehensive SEO audit and identified key areas for improvement on our website. They optimised our site for search engines, ensuring that our content was not only informative but also SEO-friendly. The content marketing strategy they developed was spot-on, with engaging email marketing and social posts that resonate with our audience.
