Search Engine Optimisation

Data-Driven SEO strategies to optimise your website

Whether you’re based in the UK or anywhere around the world, we offer tailored SEO services designed to help you stand out, grow, and succeed in a competitive market.

Great SEO is the foundation for long term business success

Search Engine Optimisation (SEO) is vital for all businesses looking to lay the foundations for sustainable online success. SEO is an ever-evolving discipline that is constantly changing due to Google becoming smarter about how people search, which impacts the Google algorithm.

SEO as a marketing strategy should be viewed as a long-term investment where you see your rankings improve over time and then maintained when the top positions are achieved. Angry Apple Media helps businesses lay the foundation for SEO success before using the latest strategies to achieve growth.

Let’s discuss further how we can start to boost your Google rankings.

Why SEO is vital for your business

  • Improves brand awareness – blogs help your business to become discovered.  They also help to develop trust by demonstrating industry expertise.
  • Increase sales and leads –  by targeting searches related to your desired audience you can get in front of your ideal customers.
  • Long term sustainability – Achieving higher ranking over time can deliver a consistent level of website traffic and therefore leads. This can help influence future business decisions.
  • Get ahead of the competition – Higher ranking positions puts you ahead of your competitors. Once users are on your site you need to keep them there. But at least you have the opportunity.
  • Good SEO = better user experience –  User experience is vital for ranking higher on Google. It’s also critical for helping website visitors convert on your page. Higher rankings signal a better user experience and that’s only a positive for everyone.
  • You can measure success – Having access to keyword tracking tools and using free Google products like Google Analytics and Search Console can help you measure the success of your SEO efforts.
SEO Birmingham

%

of searchers visit a company located within five miles (Hubspot)

position in Google search results gets 33% of search traffic (Search Engine Watch)

%

of users who conduct mobile searches for a local company visit the store within one day. (Search Engine Watch)

How do we achieve SEO success?

Undertaking the actions listed below, we can: review your current SEO position, highlight areas for development and produce an effective SEO strategy.

Our strategies are designed to deliver results in the short, medium, and long term.

Link Building

Our SEO campaigns include a mix of high-quality link building tasks designed to get your website ranking. Link building helps you to out-perform your competitors.

Rank Tracking

We provide you with leading reporting tools that show you at-a-glance how your SEO campaign is performing. It’s easy to use and you will get an in-depth review of all the work we have completed.

Keyword Research

It requires skill and experience to find the keywords that will impact your business. This is why we perform ongoing deep research into the best choices for you to target.

Content Creation

We keep your website relevant with regular and consistent SEO content writing. This helps keep your website ranking and potential customers coming back for more.

Traffic Analysis

To help achieve your goals we actively monitor every SEO campaign to look for areas that will bring the greatest improvement. We also regular consultations to review your campaign and ensure your goals are being met.

Brand Development

To make sure that Google and searchers know that you are open for business we will create and maintain up-to-date business profiles on trusted directories.

What is link building and why is it important?

Backlinks are other websites that link to your content because said content is informative and authoritative to its audience.

By having links from other website link to your own you create a “vote” of confidence for that piece of work. In Google’s eyes, this helps to build credibility and trust. The more links you have to content from reliable and trustworthy sources, the more credible your website becomes.

Backlinks are only getting more crucial due to the ever-increasing competition. Ultimately, building quality backlinks can do wonders for boosting your brand visibility and engagement.

Speak with us during a free consultation to discuss how backlinks can support your SEO success.

 

Our SEO Success

Read our Case Study about how our SEO strategy helped increase the fortune of a local e-commerce business Totally Vapour by delivering a major uplift in revenue.

OVER 300 KEYWORDS IN THE TOP 10 OF GOOGLE!

OVER 40K WEBSITE VISITORS PER MONTH!

%

INCREASE IN MONTHLY REVENUE

SEO Case Study - Graph Showing Increased SEO Performance

FAQ’s

What is SEO?
SEO or Search Engine Optimisation is the process of optimising your website’s content for both users and search engines alike.

You optimise the content of your webpage by targeting a specific keyword/topic that you want that page to be known for. Keep your target audience in mind and what they would be searching for.

Once you have your keyword, incorporate it into the page’s content. Repeat it throughout the text, but don’t spam it. Make the keyword or synonymous keywords work in a way that makes sense when read. You don’t need to include it every chance you get either. Your keyword should also be included within the meta description and anchor text of your page, as well as the slug and the alt text of images you have on the page.

What is on-page SEO?
On-page SEO is essentially UX (user experience) focused SEO. It’s all about keeping the target user in mind. How quickly can they access and navigate your site? How long until your site becomes responsive? Does it look/flow well on mobile? All these aspects directly affect the target user’s experience of your site. On-page SEO is crucial to SEO as a whole as without it, users would leave your site and go to a competitor for slow load speed, poor navigation, lack of responsive design, etc.

With on-page SEO, we aim to improve page load speed, user navigation and much more.

What is technical SEO?
Technical SEO is search engine optimisation with the search engine in mind. It involves optimising elements like the alt text on images, meta descriptions, slugs, etc.

You optimise these elements by including your focus keyword and making sure they’re the right length. This makes it much easier for search engines to see what keyword/topic you wish to rank for, which in turn makes it easier to rank higher.

Keep in mind that successful SEO is the combination of on-page SEO, technical SEO and backlinks. A single area of SEO could be very well done, like technical SEO, but if on-page SEO is no good, then your SEO overall is no good. If your page doesn’t load within 3 seconds, users leave and go to a competitor’s website, no matter how high up you appear in SERPs for a keyword.

Why is SEO Important?
  • It increases your website position with the search results
  • Increases traffic to your website
  • Appearing higher up in the search results helps increase brand awareness
  • Higher Google rankings increase business credibility
  • Builds customer trust
  • Enables increase in leads/sales
How much do your SEO services cost?
SEO costs vary depending on your current situation, goals, and budget. It’s hard to give a definitive answer without speaking to you.

So, let’s arrange a free consultation and get the creative juices flowing.