Taylex Displays is a leading exhibition and displays specialist, they came to us for help improving their existing website, digital marketing assets, online branding materials, automate their overall digital marketing strategy and grow their digital presence.
We began by revamping the Taylex Displays website by improving on both the cosmetic design and user performance, we were able to do this without changing the current WordPress setup.
Following the completion of these initial improvements. We added video across the site pages, product and service pages for optimisation and usability, an Our Work section with image and video galleries to showcase Taylex’s impressive project work and a media section that feeds in from Taylex’s Instagram and Youtube feeds automatically along with many other tools aimed at making the user journey seamless and informative.
“Aside from high-quality developers and designers, what really made the difference working with Angry Apple was the amazing project management. I always felt confident everything was in hand and the results have been outstanding – what more can you ask for from a Digital Marketing Agency?”
In order to create an automated marketing plan, we collated Taylex’s existing contacts and segmented them into specific lists using SharpSpring. Segmenting these contacts has allowed us to run targeted email campaigns to prospects and visitors.
SharpSpring is fully Integrated with the Taylex Displays website, giving us specific performance reports on our marketing efforts and the collection of data through forms. A number of SharpSpring forms were implemented across the Taylex Displays website, meaning we can add contacts is segmented lists automatically based on the interest of the website visitor. The Taylex sales team are instantly notified of any form submissions through Sharpspring and follow up tasks created to ensure the salesperson is fed lead data quickly and effectively, this forms part of our sales enablement strategy.
SharpSpring also has a fully functional content calendar which allowed us to schedule automated social media posts. SharpSpring is a powerful marketing automation and sales tool for Taylex and will play a significant part in Taylex Displays’ sales and marketing plans now and in the future.
Video Marketing has also played a key part in Taylex’s marketing strategy. Creation of project and brand-specific videos and Youtube growth has been a massive factor in the rapid growth of the Taylex brand online.
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