My Coffee Station is a “coffee on the go” specialist, they came to us for help improving their existing website, host and update their I.T infrastructure create digital marketing assets, online branding materials, automate their overall digital marketing strategy and grow their digital presence.
We began by revamping the My Cofee Station website by improving on both the cosmetic design and user performance, we created the new site in WordPress.
Following the completion of these initial improvements. We added video across the site pages, product and service pages for optimisation and usability, and showcesed unique charactors that make My Coffee Station such a stand out brand.
In order to create an automated marketing plan, we collated My Cooffee Stations existing contacts and segmented them into specific lists using SharpSpring. Segmenting these contacts has allowed us to run targeted email campaigns to prospects and visitors.
SharpSpring is fully Integrated with the website, giving us specific performance reports on our marketing efforts and the collection of data through forms. A number of SharpSpring forms were implemented across the website, meaning we can add contacts is segmented lists automatically based on the interest of the website visitor.
SharpSpring also has a fully functional content calendar which allowed us to shedule automated social media posts. SharpSpring is a powerful marketing automation and sales tool for the brand and will play a significant part in futire sales and marketing plans now and in the future.
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