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The Website

Angry Apple were tasked with creating the UK and German websites for Melissa & Doug to expand their brand reach across Europe. The overall design and layout of the website had to be colourful and fun, as the main demographic for this brand was aimed at children and families, we had to ensure that the website reflected this.

To do this, the overall design of the website was built with a bold, colourful and quirky layout, with a very creative colour palette, complimented with eye catching icons and imagery around the products, allowing the products to be the main focus for the customers.

WooCommerce with a twist

The website products are developed in WooCommerce. The websites don’t sell online, but rather allow people to find their nearest stores local to them, we customised WooCommerce to achieve this. 

The site is packed with great features such as an advanced search facility, automated stock synchronisation with the stores’ inventory software and super simple product filtering.

The Client


The Melissa & Doug brand was created by husband and wife founders, Melissa and Doug. They are real people (and parents of six) who are passionate about the power of play! Their signature on every product is a commitment to the highest quality standards. From classic wooden toys to crafts and pretend play, Melissa & Doug products provide a launch pad to ignite imagination and a sense of wonder in all children so they can discover their passions and their purpose. Recognised by parents as the #1 preschool brand for wooden toys*, Melissa & Doug believes in making timeless, sustainable toys for a thriving and inclusive world.

The Design

Taking inspiration from the colours, fonts and styles from Melissa & Doug’s US website, we set out to create a clean design that would display the products and information clearly throughout the user journey, using a contrasting mixture of white space and striking block colours and icons.

We felt that using clean page layouts would be the best approach for this project. After discussing with the client, we agreed that to make the design as pleasing for the user as possible it would be beneficial to have several clear options per page. This would allow the audience to focus and absorb the content much better and make a considered choice.

David Lubliner

Head of Customer Marketing – Europe, Melissa & Doug