Local SEO

Local Seo Services West Midlands

WHAT IS LOCAL SEO?

You know how effective Local SEO practices are for gaining search engine ranking and ultimately growing your business. You can do more however by utilising local SEO.

Maybe you’ve never looked into advertising locally but it’s actually the most efficient local business internet marketing strategy. It is extremely effective to invest in local SEO services to get business in your community.

With Local SEO, you can promote your services or product to local customers at the very moment they’re looking for your type of business, it may even help you to rise to the top of the organic search rankings. SEO local maximises the use of search engines like Google as well as business directories.

HOW WILL OUR LOCAL SEO SERVICES HELP YOUR LOCAL BUSINESS?

Local SEO puts you in front of customers exactly when they are searching for a business like yours

Traditional broadcast advertising (newspaper, magazine, radio) in not targeted and wastes a large percentage of your effective budget. Local SEO is highly focussed on the right customers who are searching for companies nearby. This means you can easily position your business to appear in search results which will appear at a time when they need you and are looking for a solution.

Relevant search results offer the best chance of converting searches into enquires

 

Local business directories (Yell, Yelp, thomsonlocal) often rank highly in search engine results. If you can get your business listed in these directories you have a very high chance of converting customers that search for you online. It’s a great way to dominate lots high ranking search results for your business or service.

Local customers are using mobile to search the internet for nearby businesses

 

Mobile search is rapidly increasing as our smart phones become more sophisticated. The rise of Alexa and Siri, are also changing the search landscape to voice activated commands. Alexa find me:

“A wedding cake designer in Birmingham”

“An emergency plumber near me”

Google is prioritising local companies who are mobile optimised to show for these types of searches.

Many Local SEO directories are free, so make use of these to advertise locally

 

Most local business directories are currently free to list. This includes Google My Business. Listing in these free directories is without doubt the biggest local SEO win that you could bring to your business.

According to the Local Marketing Institute only 44% of local retailers have claimed their Google My Business listing, so get in there ahead of your competitors.

Get your free Digital Marketing Audit now!