WHAT IS LOCAL SEO?
TARGET LOCAL CUSTOMERS
Local SEO puts you in front of customers exactly when they are searching for a business like yours
Traditional broadcast advertising (newspaper, magazine, radio) are not targeted and wastes a large percentage of your effective budget. Local SEO is highly focused on the right customers who are searching for companies nearby. This means you can easily position your business to appear in search results which will be visible at a time when they are looking for such services.
Relevant search results offer the best chance of converting searches into enquires
Local business directories (Yell, Yelp, Thomson Local) often rank highly in search engine results. If you can get your business listed in these directories you have a very high chance of converting customers that search for you online. It’s a great way to dominate lots high ranking search results for your business or service.
BETTER MOBILE RANKINGS
Local customers are using mobile to search the internet for nearby businesses
Mobile search is rapidly increasing as our smart phones become more sophisticated. The rise of Alexa and Siri, are also changing the search landscape to voice-activated commands. Alexa find me:
“A wedding cake designer in Birmingham”
“An emergency plumber near me”
Google is prioritising local companies who are mobile optimised to show for these types of searches.
Many Local SEO directories are free, so make use of these to advertise locally
Most local business directories are currently free to list. This includes Google My Business. Listing in these free directories is without doubt the biggest local SEO win that you could bring to your business.
According to the Local Marketing Institute only 44% of local retailers have claimed their Google My Business listing, so get in there ahead of your competitors.