Kokoro Performance

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The Client

More About Kokoro Performance


Japanese; “heart, mind, spirit…

Three elements indivisible from one another that unite the soul.”

Kokoro Performance was created to redefine elite driver performance with simple tested techniques, measured development and outside-of-the-box thinking.

Inspired by our name, Kokoro’s mission is to work with drivers to bring all elements together so when they arrive on the grid, 100% of their energy and focus is applied to overcoming the competition, not themselves.

The Website

We began by revamping the Kokoro website by improving on both the cosmetic design and user performance, we created the new site in WordPress.

Building Kokoro Performance’s website on WordPress has enabled us to create a digital platform that reflects the essence of the brand while delivering a seamless user experience.

By leveraging WordPress’s robust features and customisation options, we have empowered Kokoro Performance to establish a strong online presence and engage with their audience effectively, laying a solid foundation for their continued success in this competitive industry.

Following the completion of these initial improvements. We added images and social feeds across the pages for optimisation and usability and showcased unique characters that make Kokoro such a stand-out brand.

Serch Engine Optimisation (SEO)

What We Do:

Keyword Research

We regularly conducted keyword research related to Kokoro’s target audience. Data is researched based on the precise nature of the personas we need to target.

Website Page Audits

After developing our list of targeted keywords, we carried out a web page audit of the designated service pages. Our technical team then made any recommended changes in terms of wording and conversion techniques and suggested additional landing pages where needed.


From there we moved on to look at the on-page aspects in the form of optimising the following:

  • Meta Titles & Descriptions
  • Optimising Images
  • Url Optimisation
  • Internal Links
  • Content
  • Ongoing External Link Building

“Working with the guys at Angry Apple has been simple and easy from day one, with no ask being too much and great attention to detail with all elements of the work.

We were provided with concepts that took our ideas and widened the possibilities of these leading to a very polished end product.

The team are highly attentive and has great attention to detail providing quick support whenever needed and therefore removing any doubt in performance.

Simon Stoneham

Driver Manager , Kokoro Performance