Kinvara Private Hospital is a state-of-the-art private hospital based in South Yorkshire, they came to us for help designing and building their website, improve and streamline their digital marketing assets and online branding materials, automate their overall digital marketing strategy and grow their digital presence.
We set out to build a stylish and classy brand identity that could be integrated into the website’s appearance.
Website Design & Development
We began by creating a staging website and created several layouts for Kinvara to choose from, once the layouts were approved we set about building the websites general pages, part of the strategy to improve their website conversions was to improve the UX/UI of their patients experience. A redevelopment of their website allowed us to look at the design and also the functionality of the website and improve the user experience as a whole, as well as looking to improve patient confidence with rich content, images and video integrations
It is important to remember that a website is not merely a product, it is an extension of the brand. Our design for Kinvara Private Hospital demonstrates this philosophy.
In order to create an automated marketing plan, we collated Kinvara’s existing contacts and segmented them into specific lists using our CORE SYSTEM. Segmenting these contacts has allowed us to run targeted email campaigns to prospects and visitors.
Our system is fully Integrated with the Kinvara website, giving us specific performance reports on our marketing efforts and the collection of data through various patient forms. A number of forms were implemented across the website, meaning we can add contacts in segmented lists automatically based on the interest of the website visitor. The Kinvara team are instantly notified of any form submissions through the system and follow up tasks created to ensure the staff members are fed data quickly and effectively, this forms part of our sales enablement strategy.
Our CORE system also has a fully functional content calendar which allowed us to schedule automated social media posts. Our System is a powerful marketing automation and sales tool for Kinvara and will play a significant part in sales, marketing and patient relations now and in the future.
“I can’t speak highly enough of Paul and his team at Angry Apple. They helped us develop an excellent website which is everything I wished for and more. The feedback from patients has been terrific. Paul and his team are available, look after you personally and no question goes unanswered.
You won’t regret working with them.”