Pay Per Click

FREE PPC CONSULTATION

Free PPC Campaign Audit, Get Yours Now!

We are offering you our 100% Free PPC Google Ads Campaign Audit designed to cut through the fluff and highlight areas of wasted spend and where further optimisation can be undertaken to delivery improved ROI.

What areas does our analysis cover?

Depending on your current campaigns, your pay per click (PPC) review could include, but is not limited to, the following areas:

 

  • Search campaign structure review:  Types of campaign in used, ad group structure, keyword match types, account & campaign settings.
  • Performance analysis: cost per click (CPC), click-through rate (CTR), cost per acquisition (CPA), revenue and return on investment (ROI)
  • Reach analysis: keyword gaps, negative keywords and a search query review
  • Growth opportunities: quick wins, short term opportunities, long term strategy and ongoing optimisation
  • Ads and relevancy review: desktop and mobile ads, landing pages and the use of ad extensions
  • Bidding and positioning review: keyword bids versus performance, ad scheduling, location bid modifiers and other bid modifiers
  • Tracking review: conversion tracking, Google Analytics data and call or offline data
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Reasons to book a PPC audit

Identify and Eliminate Wasted Spend

Over time, your PPC campaigns may accumulate underperforming keywords, ads, or targeting options. An audit helps uncover inefficiencies, enabling you to eliminate wasted spend and improve ROI.

Improve Ad Relevance and Quality Score

A PPC audit allows you to assess the relevance of your ad copy, keywords, and landing pages. Optimising these elements can improve your Quality Score, leading to lower costs-per-click and better ad positions.

Refine Targeting and Audience Segmentation

Campaigns often evolve over time, and audience targeting may become outdated. An audit ensures that your campaigns are reaching the most relevant audiences, helping you adjust targeting to maximise conversions.

Stay Ahead of Competitors

By analysing your current PPC strategy, you can identify areas where competitors may be outperforming you. A thorough audit helps you stay competitive by optimising your bids, ads, and overall strategy to outpace the competition.

Ensure Alignment with Business Goals

A PPC audit ensures that your campaigns are aligned with your overall business objectives. Whether you’re focused on brand awareness, lead generation, or sales, an audit helps refocus your efforts to better support your goals and drive business growth.

So, let’s arrange a free consultation and get the creative juices flowing.

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