Email Marketing – Get your business out there!
Get people to subscribe to your emails, and make marketing easier!
What is Email Marketing and what are the benefits?
Email marketing has had its ups and its downs over the years. Massively successful when emails first became popular, it eventually dropped due to spammers and then regained popularity as spam filters, and the quality of email marketing got better.
The latest obstacle in the ever-winding road of Email Marketing has been the introduction of GDPR law in the UK. There have been some horror stories and sleepless nights thinking about the ever-decreasing subscribed email lists. However, all this has done is reduced the cost of sending the emails. The results have remained the same, those that were previously buying from emails, have subscribed to receive more in future and those that weren’t, don’t really matter.
What makes a successful Email Marketing campaign?
- Opt-in email list secured by offering what your buyer personas need
- Segmentation of list
- The right content mix
- The perfect call to action
- Well thought out design on all devices
- A/B testing of the subject heading and timing
- Automated staged emails
- Visual Workflows
Another key benefit of email marketing is that you can see the performance of each and every email. We can track open, click-through and conversion rates, making it simple to spot how a campaign can be improved. These changes can be made almost immediately too, whereas print or broadcast advertising requires quite a bit of effort and cost to alter.
Your email lists can be segmented so that each email can be specific for each segment of your target audience. Rather than mass emailing everyone the same message, your email marketing campaign can ensure each email is relevant to the recipient.
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Due to the immediacy of email, a business can start seeing results within minutes of its emails being sent. Businesses typically have to wait weeks until they see sales come in as a result of print or broadcast campaigns. And even then, how can they be sure what was responsible for the sale?
In the business world, results are arguably all that matters. With this in mind, the main reason that most businesses invest in email marketing is the fantastic return on investment. In 2011, the Direct Marketing Association estimated that email marketing typically returns £40 for every £1 invested. A number of sources have suggested that this is better than any other platform.