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What Should I Have Prepared Ahead of a Website Project?

Embarking on a website design project is an exciting endeavour, but for a seamless and successful collaboration, you play a pivotal role in providing essential design materials.

In this blog post, we’ll outline the key elements that clients need to supply before the design process begins. Ensuring the timely delivery of these materials will contribute to us providing you with a more efficient and tailored design process.

Branding Guidelines:

Clients should provide a comprehensive set of branding guidelines, including the company logo and variations, colour palette, typography preferences, and any specific design elements that represent the brand identity. These guidelines serve as the visual foundation for the website.

If you haven’t already got brand guidelines or a logo then talk through our branding solutions in a call with us.

High-Resolution Images and Graphics:

High-quality visuals are crucial for a professional website. Clients should supply high-resolution images, graphics, and any other visual assets that align with their brand so they can be planned in within the website design concept. These assets could include product images, team photos, or other relevant graphics.

Content and Copy:

You will be responsible for supplying the website content, including text, product descriptions, and any other written materials, unless you specifically request support with content writing. Clear, concise, and engaging copy is essential for effective communication and is the best way to show your website visitors your knowledge in your industry.

Target Audience Information:

Understanding the target audience of your website is vital for creating a design that resonates with users. Ideally you will be able to provide information about your business’ target audience, including demographics, preferences, and any specific user experience considerations. This allows our web designers to work on the site with an audience in mind providing a better user experience across your new site.

Competitor Information:

You know your industry better than anyone so can provide us with detailed insights into competitors and how you position your business in comparison to them. Visiting your competitors websites helps our designers understand industry standards and design trends, that will help to make informed decisions about how to make your website stand out and what information your website visitors may be looking to see when using the site. To help this process you should share any links to competitors’ websites, along with notes on any aspects you find appealing and want to include or want to avoid.

Functional Requirements:

When beginning a website project, we need to understand the purpose of the site and how it will work with and for you, your staff and your customers.

It’s a good starting point to have a clear outline the website’s functional requirements and features. Whether it’s an e-commerce platform, a blog, or a portfolio site, you should communicate to us the specific functionalities you want to include in the site, like contact forms, galleries, or interactive elements. We can explain these with examples, so you understand what they each entail in a call.

Preferred Design Style:

From looking at other website examples you can explain to us your preferred design style, whether it’s modern, minimalist, vibrant, or corporate. Providing examples of websites or design elements you would like to include in the site can help us achieve your website vision and adjust based on your brand guidelines.

Access and Login Credentials:

If you already have a website, you should be able to provide necessary access and login credentials, such as hosting account details, CMS login information, and any other platforms or tools integral to the website’s development. This packaged information will help us get started with your website’s refresh quicker and more efficiently.


Collaboration between clients and designers is a key factor in the success of a website design project. By promptly delivering these crucial design materials, you will help to make a streamlined and effective design process, resulting in a website that meets your needs and expectations. Open communication and a well-prepared client set the stage for a great website and strong partnership.