SEO For Your Brand
What Is SEO?
Search Engine Optimisation (SEO) improves a website’s visibility in search engine results pages (SERPS). It involves various techniques that help websites rank higher in organic search listings, thus increasing your chances of being seen by people searching for information or services that your business provides. SEO includes both on-page and off-page activities.
On-page SEO focuses on optimising everything on the page for users. This includes optimising keywords, headers, body text and improving the whole user experience. Off-page SEO, on the other hand, is all about building high-quality, relevant backlinks from reputable websites and anything else that contributes to a website’s authority and trustworthiness.
Did you know? The first organic result in Google is 10x more likely to receive a click than the page in the #10 spot. Not only this but all the clicks from the 3rd to 10th results combined are less than those that go to the top organic search result. Then there’s page 2 of Google, which only 1% of searchers click on.
Why Should You Invest In SEO?
The aim of SEO is to generate organic traffic to a website. As mentioned above, users rarely move past the first few results in SERPs. If you’re on page 2, you’re hardly even seen, let alone clicked. So SEO and a higher ranking in SERPs is vital for your businesses website because it improves its visibility and attracts more potential customers.
On top this, SEO is completely free to implement. All it requires is time and effort as it is an ongoing process but the return on investment (ROI) can be unparalleled. The lack of monetary cost can make SEO a great starting point for digital marketing, especially combined with the ripple effect it has across your other marketing efforts.
SEOs ripple effect scales with how good your SEO is. For example, if you’re in the top 3 ranks for a high search volume keyword, you’ll get a lot of users click through to your site and navigate it. These users may purchase a product, book a service or expand your social media following by following the social links on your website. This would widen your social media reach and that was due to good SEO.
SEO can also impact conversions in more ways than you think. Not only do high rankings allow for more website traffic and therefore conversions, but high rankings also communicate to a searcher that your site is trustworthy and reliable, making conversions easier as there is less hesitancy when completing a purchase. For example, when purchasing from Amazon, there is little to no hesitancy because you know how reliable and trustworthy they are but if a new site/business like Amazon had just launched, there would be a lot more hesitancy because you don’t know how trustworthy they are. Good SEO helps reaffirm to searchers that you are trustworthy through high rankings.
SEO is fundamental to your digital marketing efforts because your website doesn’t need to just exist but it also needs to be found by people searching for information or services that you can provide. SEO can be a great place to start because of the unparalleled ROI, ripple effect it has on your other marketing efforts, lack of monetary cost and the increased visibility it grants your website. If you have a site with subpar SEO, you’re missing out on potential searchers, clicks, and conversions.
Stay tuned for part 2 next week!