Advantages Of Bing Over Google (part 2) blog banner

What Is Bing?

Bing is a Microsoft search engine, created in 2009. It’s Google’s biggest competitor in the market, holding roughly 9% of the market share. This may seem like a small amount but it equates to millions of people. Bing, just like Google, aims to provide online information as well as a user-friendly platform to explore the web. One feature that sets it apart from Google, though, is its visually appealing homepage, which showcases a daily image with trivia or news. Bing employs an algorithmic approach, similar to Google, to deliver search results and it has partnerships with companies like Yahoo to boost its search capabilities and reach a wider audience. In part 3 of this 3-part blog series, we’ll discuss Bing’s latest development: their integration with OpenAI.

Did you know? ChatGPT was visited roughly 1.6 billion times in June 2023, with a bounce rate of ~39%.

What Is OpenAI?

OpenAI, a leading organisation in artificial intelligence (AI), plays a prominent role in the tech landscape. Created in 2015, OpenAI focuses on advancing AI. Its mission revolves around ensuring AI, highly autonomous AI with human-like capabilities, benefits humanity. OpenAI’s notable achievements include creating ChatGPT, which can understand and generate human-like text. OpenAI engages in research and innovation, aiming to make AI more accessible. It contributes to open-source AI, and upholds ethics, safety, as well as transparency in AI development, emphasising the importance of avoiding harm. Collaborating with partners, OpenAI pushes AI research boundaries, reshaping industries and opening new possibilities.


The New Bing

OpenAI’s integration with Bing represents a huge step towards transforming the future of Microsoft’s search engine. This partnership, rooted in AI, holds great potential for Bing’s future, enhancing its capabilities and improving the overall search experience.

The biggest advantage of this collaboration is the integration of OpenAI’s ChatGPT, which can understand and generate human-like text. This enables Bing to provide more contextually accurate search results and offer concise, coherent answers to complex questions. Essentially, you can expect a more intuitive and efficient search process, minimising the need for genuine searches and saving valuable time.

On top of this, ChatGPT’s capabilities can assist Bing in delivering a more personalised search experience. By understanding user intent and preferences, Bing can tailor search results to individual people, generating highly relevant content and enhancing user experience. This personalisation not only boosts user engagement but also develops Bing’s competitive position in the search engine market.

The integration with OpenAI is not limited by language, either. The AI can understand multiple languages and dialects, further expanding Bing’s global reach. This means that users around the world can benefit from a more accessible and inclusive search experience, regardless of what language they speak. 


Final Thoughts

The integration of OpenAI signals a promising future for Bing. By leveraging the power of AI, Bing is expected to become a more intelligent, user-centric, and globally accessible search platform. As AI continues to evolve, this collaboration makes sure that Bing remains at the forefront of innovation, shaping the way we access and interact with information. The growth that Bing is showcasing only makes it more important that you do SEO for Bing before your competitors do.


Thanks for tuning in for this 3-part blog series!