Using an explainer video is an excellent way to assist potential buyers without having them read a lump of text. And these are 8 other reasons why you should immediately convert your contents to its visual format.
1. Presenting (visual interaction)
The visually attractive features offered in the explainer video act as a visual aid, luring your consumers’ attention and as compared to other marketing tools in the market an explainer video has proven to be 43% more persuasive!
2. Retain viewer attention
People retain up to 50% more information if they learn it through a combination of visual and verbal cues. And explainer videos preserve viewers’ attention up to 70% of its total duration.
Give people access to reach you. If they are given a choice, I assure you they will deliberately pick a visual channel to connect with you.
Since many of us resort to a visual explanation due to its convenience. And many of us are visual learners.
4. Videos have the highest ROI
Video works well as a long term investment and video out of all different tools to help you campaign your marketing strategy has been proven to be the most cost-effective.
5. Conversion Rate
70% of people Google about a product or service. If you can pitch in your product or service well, they most likely will purchase within 24 hours window, which means an increased conversion rate!
6. Stretch The Duration
Time spent on average when your prospective consumers visit your social media or website is around 10–20 seconds. The first 20–30 seconds are crucial to pitch your product or service. If they have no reason to stay browsing your social media or website they most likely will go.
But, if you have an explainer video embedded in your social media or website you can stretch that duration from 20 seconds up to 60 seconds.
Video tends to get shared rather easy. Similarly to building bridges, video connects you with your consumers in a similar manner.
8. SEO friendly
Google engine loves video content. Google for their rankings rate the average time spent every time your social media or website is visited by your consumers.
Having an explainer video embedded in your social media or website could stretch the duration your consumer spent on your social media or website. This will send a positive message to the search engines, and it helps your content appearing higher in searches and you’re 53 times more likely to show up first on Google rankings.