On average, people are spending 5 hours on their smartphones a day.
More than half of smartphone users have discovered a new company or product when searching on their smartphones.
Having a mobile-friendly website isn’t just a good idea – it’s imperative. Read on for 7 reasons why your company needs one.
1. Your Customers are Using Mobile
The number 1 most important reason you need a responsive website is that your customers are using their mobile. 57% of all web traffic is done on mobile devices.
More than half of your customers are checking you out from their smartphones. What kind of experience are you giving them?
2. Create Trust
Here’s that same percentage again. 57% of online users say they won’t recommend a business with a poorly designed mobile website.
Yes. It’s that big of a deal to have a mobile-friendly website. It’s silly to risk losing customers and referrals based on something you can easily fix.
If having a responsive website for mobile devices isn’t a top priority for you, beware. Your top competitors have probably already made sure that their site is mobile friendly.
And which business do you think your customer is going to choose when browsing from their smartphone?
4. Expand your reach
One of the best things about having a mobile-friendly website is that you can reach a wider audience.
Responsive websites make online sharing simple and so your web visitors are more likely to share on their social platforms.
Plus, mobile-friendliness is a ranking symbol on Google. That means that mobile-friendly websites appear higher in search results.
Having a responsive website is a free way to rank better on search engines. Why wouldn’t you want to take that opportunity? The more organic search results, the more leads and conversions – it’s as simple as that.
5. Dont lose attention
In our instant, digital age, people now have a shorter attention span than goldfish. Sad but true.
One aspect of a mobile-friendly website is that it loads quickly. You can’t afford to have a website that takes longer to load. Your customers will click off your page in a heartbeat.
In fact, more than half of mobile web visitors will leave your site if it takes more than 3 seconds to load.
Don’t lose a large chunk of potential customers. Make your website responsive.
6. Better Usability
What’s the main difference between mobile-friendly and responsive websites and those that aren’t?
The customer’s experience. A mobile-friendly website gives your website visitors a visually appealing, enjoyable encounter with your company.
Site navigation is simple and intuitive. Sharing content is natural and easy. Best of all, the site loads quickly and the text is easy to read and fits on the small screen.
7. Easy Customer Contact
The more convenient it is for customers to reach you, the more likely they are to do it. Having a mobile-friendly website means that your email address and phone number are easy to find and clickable.
All your customers have to do is click and the phone will start ringing. This is better for your customers and you because it will likely lead to a sale.