Digital Marketing in the Health and Fitness Sector
The fitness industry is booming and there are all sorts of opportunities for businesses to grow…fast! However, it is also one of the busiest markets, with new businesses launching every day, so it’s essential that before you do so you are absolutely crystal clear on your companies positioning within the market.
Digital Marketing in the Fitness Industry
We have done a great deal of our work in the fitness industry and it’s where we’ve seen some of our biggest results.
We’ve worked with gym chains, supplement brands, fit-tech companies and individual PT’s, nutritionists and other experts to develop their brands and achieve serious ROI online.
Digital marketing in the health & fitness sector one of our specialities. At Angry Apple Media, we have dedicated teams who’ll care for each part of your marketing strategy, including dedicated teams for increasing organic traffic, increasing leads from ads in Google and via social media channels (like Facebook and Instagram), and increasing brand awareness through content creation.
Content Marketing is more important than ever if you want to make sure your business stay top-of-mind, whether its training programmes, supplements, clothing or equipment. Your customers are looking to you for inspiration.
If you’re not currently investing in strategies such as email marketing, SEO, Social media etc to drive consumers to your website, then you’re missing a huge segment of the health and wellness market.
Don’t worry. We’re here to help you share your passion—and boost profit margin
WE BELIEVE OUR WORK SHOULD SPEAK FOR ITSELF...
KRS Recruitmentis a recruitenmt specialist. Built using WordPress DIVI the site has integrated application linked to Sharsprings free CRM, This allows CV uploads as well as numerous custom fields for data segmentation. The logo and branding was also created by Angry Apple.
For this website we used WordPress, which allowed us to easily customise the content management system. This was important for this specific project as it allowed us to present the site and vacancies in a professional corporate way; being able to make adjustments, add vacancies, and automatically optimise enquiries.
Paul built and operates my website, cannot rate him highly enough. He took the time to understand my business and what I wanted, he is thorough and was very quick to come back to me.
We ensured this website was mobile responsive, to account for the fact that mobile traffic is now responsible for over 50% of all website traffic. It was important to guarantee a website that focuses on aesthetic as well as functionality could deliver this across all devices.
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Taylex Displays is a leading exhibition and displays specialist, they came to us for help improving their existing website, digital marketing assets, online branding materials, automate their overall digital marketing strategy and grow their digital presence.
We began by revamping the Taylex Displays website by improving on both the cosmetic design and user performance, we were able to do this without changing the current WordPress setup.
Following the completion of these initial improvements. We added video across the site pages, product and service pages for optimisation and usability, an Our Work section with image and video galleries to showcase Taylex’s impressive project work and a media section that feeds in from Taylex’s Instagram and Youtube feeds automatically along with many other tools aimed at making the user journey seamless and informative.
“Aside from high-quality developers and designers, what really made the difference working with Angry Apple was the amazing project management. I always felt confident everything was in hand and the results have been outstanding – what more can you ask for from a Digital Marketing Agency?”
In order to create an automated marketing plan, we collated Taylex’s existing contacts and segmented them into specific lists using SharpSpring. Segmenting these contacts has allowed us to run targeted email campaigns to prospects and visitors.
SharpSpring is fully Integrated with the Taylex Displays website, giving us specific performance reports on our marketing efforts and the collection of data through forms. A number of SharpSpring forms were implemented across the Taylex Displays website, meaning we can add contacts is segmented lists automatically based on the interest of the website visitor. The Taylex sales team are instantly notified of any form submissions through Sharpspring and follow up tasks created to ensure the salesperson is fed lead data quickly and effectively, this forms part of our sales enablement strategy.
SharpSpring also has a fully functional content calendar which allowed us to schedule automated social media posts. SharpSpring is a powerful marketing automation and sales tool for Taylex and will play a significant part in Taylex Displays’ sales and marketing plans now and in the future.
Video Marketing has also played a key part in Taylex’s marketing strategy. Creation of project and brand-specific videos and Youtube growth has been a massive factor in the rapid growth of the Taylex brand online.
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Kinvara Private Hospital
Kinvara Private Hospital is a state-of-the-art private hospital based in South Yorkshire, they came to us for help designing and building their website, improve and streamline their digital marketing assets and online branding materials, automate their overall digital marketing strategy and grow their digital presence.
We began by creating a staging website and created several layouts for Kinvara to choose from, once the layouts were approved we set about building the websites general pages, part of the strategy to improve their website conversions was to improve the UX/UI of their patients experience. A redevelopment of their website allowed us to look at the design and also the functionality of the website and improve the user experience as a whole, as well as looking to improve patient confidence with rich content, images and video integrations
“I can’t speak highly enough of Paul and his team at Angry Apple. They helped us develop an excellent website which is everything I wished for and more. The feedback from patients has been terrific. Paul and his team are available, look after you personally and no question goes unanswered.
You won’t regret working with them.”
In order to create an automated marketing plan, we collated Kinvara’s existing contacts and segmented them into specific lists using our CORE SYSTEM. Segmenting these contacts has allowed us to run targeted email campaigns to prospects and visitors.
Our system is fully Integrated with the Kinvara website, giving us specific performance reports on our marketing efforts and the collection of data through forms. A number of forms were implemented across the website, meaning we can add contacts in segmented lists automatically based on the interest of the website visitor. The Kinvara team are instantly notified of any form submissions through the system and follow up tasks created to ensure the staff members are fed data quickly and effectively, this forms part of our sales enablement strategy.
Our CORE system also has a fully functional content calendar which allowed us to schedule automated social media posts. Our System is a powerful marketing automation and sales tool for Kinvara and will play a significant part in sales and marketing plans now and in the future.