What is Marketing ROI and Why is it Important? Businesses spend millions of pounds marketing to consumers. UK digital marketing spend is expected to reach record highs this year!! But, though marketing money is flying out the door, 40% of businesses say their top...
How to Create a Customer Journey Map In this blog were going to tell you how you can create a customer journey map, but before we get into the ‘How’ of it, let’s try and understand what a customer journey map means. What is a Customer Journey Map? A customer journey...
10 TRENDS IN DIGITAL MARKETING IN 2020 It doesn’t matter what your industry is, or what products and services you offer – digital marketing trends cannot be ignored. Not so long ago, companies needed little more than a website and a Facebook page, but now, the...
5 Types of Internet Marketing What Is Internet Marketing? Internet marketing (also known as online marketing, digital marketing, emarketing, or web marketing,) is an all-inclusive term used to describe marketing activities conducted online. For this reason, internet...
What is Marketing Automation? Marketing Automation Taking an active role in your marketing is a critical part of helping your business succeed. With competition fiercer than ever in just about any industry, you can’t rely on a philosophy of “if you build it, they will...
5 Reasons Email Marketing Works Here are the Top 5 research-backed reasons email marketing is vital for businesses of all sizes: 1. Email is an easy way to reach mobile customers One reason email marketing has value for business owners is that it’s an easy way...
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