Why Optimise For Bing?
Optimising for Bing, Microsoft’s search engine can offer several benefits for your online presence and digital marketing efforts. While Google is the dominant search engine, Bing still holds a significant share of the search market, making it a platform worth considering for optimisation. Here are some reasons why you might choose to optimise for Bing:
- Diversification of Traffic Sources: Relying solely on Google for traffic can be risky, as algorithm changes or penalties can impact your website’s visibility. Optimizing for Bing allows you to diversify your traffic sources and reduce dependence on a single search engine.
- Different User Demographics: Bing users might have different preferences and behaviours compared to Google users. If your target audience includes demographics that are more likely to use Bing (such as older users or users from certain regions), optimising for Bing can help you reach these audiences effectively.
- Less Competition: Bing’s search landscape is generally less competitive than Google’s. This means that by optimizing for Bing, you might find it easier to achieve higher rankings and visibility in search results, particularly for specific niches.
- Bing Places for Business: If you have a local business, Bing Places for Business is Microsoft’s equivalent to Google My Business. Optimising your business listing on Bing can help you appear in local search results and improve your local online visibility.
Bing integrates with OpenAI’s ChatGPT: Expands plugins ecosystem, and enhances AI-powered search across Microsoft’s platforms. Bing is now the default search engine for OpenAI’s ChatGPT, enabling more timely and up-to-date answers
Bing SEO Services
- Fully comprehensive onsite SEO audits. In this audit, we perform an onsite rank check that takes in various ranking factors to verify that every aspect of your website is Bing-friendly. This ensures that Bing rank-tracking algorithms position your site highly within organic search results. We also provide Bing mobile responsiveness audits and ensure algorithm compliance.
- We perform offsite SEO services to ensure that a company’s white-hat link building strategies improve off-page optimisation, and that backlinks and social media efforts are being effectively captured by Bing.
- Integration and configuration of Bing Webmaster Tools for clients. This service includes everything necessary to successfully submit XML sitemaps, and ensure smooth troubleshooting for potential indexing and coding issues.
- Bing Places for Business Audit and Optimisation. We ensure businesses are being presented in the local market effectively with the best strategies to generate more orders and sales from potential clients based locally.
Each month Bing receives 1 billion visitors!
Bing is available in 238 countries and in 105 languages.
Bing Tops 100 Million Users With ChatGPT Integration
HOW DOES ANGRY APPLE ACHIEVE SEO SUCCESS?
Undertaking the actions listed below, we can: review your current SEO position, highlight areas for development and produce an effective SEO strategy. Our
strategies are designed to deliver results in the short, medium, and long term.
We provide you with leading reporting tools that show you at-a-glance how your SEO campaign is performing. It’s easy to use and you will get an in-depth review of all the work we have completed.
It requires skill and experience to find the keywords that will impact your business. This is why we perform ongoing deep research into the best choices for you to target.
To help achieve your goals we actively monitor every SEO campaign to look for areas that will bring the greatest improvement. We also regular consultations to review your campaign and ensure your goals are being met.
To make sure that Bing and searchers know that you are open for business we will create and maintain up-to-date business profiles on trusted directories.
WHAT IS LINK BUILDING AND WHY IS IT IMPORTANT?
By having links from other website link to your own you create a “vote” of confidence for that piece of work. In Bings’s eyes, this helps to build credibility and trust. The more links you have to content from reliable and trustworthy sources, the more credible your website becomes.
In 2023, backlinks are only getting more crucial due to the ever-increasing competition. Ultimately, building quality backlinks can do wonders for boosting your brand visibility and engagement.
Speak with us during a free consultation to discuss how backlinks can support your SEO success.
What is SEO?
You optimise the content of your webpage by targeting a specific keyword/topic that you want that page to be known for. Keep your target audience in mind and what they would be searching for.
Once you have your keyword, incorporate it into the page’s content. Repeat it throughout the text, but don’t spam it. Make the keyword or synonymous keywords work in a way that makes sense when read. You don’t need to include it every chance you get either. Your keyword should also be included within the meta description and anchor text of your page, as well as the slug and the alt text of images you have on the page.
What is on-page SEO?
With on-page SEO, we aim to improve page load speed, user navigation and much more.
What is technical SEO?
You optimise these elements by including your focus keyword and making sure they’re the right length. This makes it much easier for search engines to see what keyword/topic you wish to rank for, which in turn makes it easier to rank higher.
Keep in mind that successful SEO is the combination of on-page SEO, technical SEO and backlinks. A single area of SEO could be very well done, like technical SEO, but if on-page SEO is no good, then your SEO overall is no good. If your page doesn’t load within 3 seconds, users leave and go to a competitor’s website, no matter how high up you appear in SERPs for a keyword.
Why is SEO Important?
- It increases your website position with the search results
- Increases traffic to your website
- Appearing higher up in the search results helps increase brand awareness
- Higher Bing rankings increase business credibility
- Builds customer trust
- Enables increase in leads/sales
How much do your SEO services cost?
So, let’s arrange a free consultation and get the creative juices flowing.